After a not-surprisingly contentious weekend, Uber's board has offered its CEO position to Expedia CEO Dara Khosrowshahi after General Electric CEO Jeffrey Immelt, the candidate backed by co-founder and deposed … Read the whole story
"We didn't want to do a nostalgic heritage campaign that leaves people looking back to the better days," says C.C. Clark, of FCB Inferno … Read the whole story
In an effort to show how it values multicultural consumers, Verizon will leave a mostly Spanish-language spot untranslated during the MTV VMA telecast. Read the whole story
U-Haul, Home Depot, Lowe's, PepsiCo, United Airlines, Western Union, MoneyGram, Caterpillar, Walmart, Google, Exxon Mobil, and Humana are among those donating to hurricane relief … Read the whole story
Nordstrom, in its ongoing effort to make physical retail relevant against online options, says it will now offer its Reserve Online & Try In … Read the whole story
In a new campaign for Cisco, actor Peter Dinklage lays out the company's new ethos, "The Network. Intuitive," which involves developing "intent-based technologies" that … Read the whole story
Auto marketers need to remember the importance of an automobile meeting a multitude of consumer needs, Yonkers Honda's Boris Maksumov tells "Marketing Daily." Read the whole story
In recognition of the shift from data- to "people-based" targeting/marketing, MediaPost is launching the "People-Based Marketing Awards." These are editorially derived awards, selected by … Read the whole story
Companies, just like people, have to grow up. Read the whole story