Marketing Daily
Friday, September 15, 2017

Top of The News

Nestle Fresh Brews $425 Million Majority Stake In Blue Bottle Coffee
by Thom Forbes

Oakland-based Blue Bottle coffee, the high-end roaster and cafe operator launched by a "slightly disaffected freelance musician" in a teeny potting shed in 2002, has sold a majority stake to … Read the whole story

  • RETAIL
    Cher, Future Team Up For Gap's Fall Push
    by Sarah Mahoney

    The campaign includes TV, airing on major networks; outdoor, mobile, print, and social. Digital channels include Vevo, Hulu and YouTube. Read the whole story

  • SPIRITS
    Hornitos Debuts 'A Shot Worth Taking' For Mexican Independence Day
    by Karlene Lukovitz

    Hornitos is now launching online video advertising, social media content and out-of-home executions. Television ads will launch in 2018. Read the whole story

  • FOOD
    MaraNatha's First Integrated Ad Campaign Breaks
    by Larissa Faw

    The tongue-in-cheek "Too Good For Jelly" creative suggests the healthful nut butter "break up" with jelly because its taste is good enough to stand … Read the whole story

  • PACKAGED GOODS
    Fiora Covers The World Of Paper Product Qualities
    by Aaron Baar

    "Fiora offers a one-stop brand that delivers, soft, strong, absorbent and earth-friendly all rolled into one brand," the brand's vice president of retail marketing, … Read the whole story

  • COMMENTARY
    From He/She To Ze: The Rise Of Gender-Neutral Marketing Pronouns
    by Kirsten Onsgard, Op-Ed Contributor

    Some brands are sending a strong message by embracing gender neutrality and transgender issues. Read the whole story