Top of The News
by Thom Forbes
In a Twitter video campaign that launched yesterday, Panera Bread founder and CEO Ron Shaich challenges his fast-food competitors to eat the meals they are peddling to children - with … Read the whole story
SPIRITS
by Karlene Lukovitz
The campaign - which strikes a timely theme, given the issues surrounding immigration in the U.S. and elsewhere around the world - is launching … Read the whole story
RETAIL
by Sarah Mahoney
Kohl's is hoping customers would rather swing by one of its locations than the local UPS store. Customers using the Amazon return service will … Read the whole story
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by The Editor
The awards celebrate people and organizations that excel in leveraging technology, data and platforms to reach real people vs. objectified industry descriptors, such as … Read the whole story
RESEARCH
by Tanya Gazdik
The modern CMO's charter is expanding to address all the areas that impact revenue generation, from brand awareness and customer acquisition to customer retention, … Read the whole story
CAUSE-RELATED
by Larissa Faw
The creative is designed to emphasize the urgency of the animal's plight in that there are only three left in the world and they're … Read the whole story
COMMENTARY
by Steve Swanson, Columnist
It's hard to imagine that a marketer would take lessons from The Eagles and a philosopher from 500 B.C.E. and smash them together as … Read the whole story