Top of The News
by Thom Forbes
Chief merchant and chief customer officer Michelle Gass, a chemical engineer by undergraduate training who developed her marketing chops during a 17-year stint at Starbuck's before joining Kohl's in
2013, … Read the whole story
SPORTS
by Sarah Mahoney
In this Q&A, Emory University Prof. Mike Lewis tells "Marketing Daily" why the National Football League is venturing onto "dangerous" turf. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Consumers will be targeted with a level of information tailored to their varying levels of understanding of hybrid technology, Read the whole story
AWARDS
by Sarah Mahoney
In #MoreThanMean, which wins this year's People's Choice award, men squirm as they read harsh (and sometimes violent) tweets to female sports reporters. Read the whole story
RESTAURANTS
by Karlene Lukovitz
The results snagged a bronze award for the brand and the Vibes mobile engagement platform in the 2017 Mobile Marketing Association North American Smarties … Read the whole story
FOOD
by Tanya Gazdik
"People aren't sitting around waiting to be educated on eggs, but many of those who think they're doing the right thing are being duped," … Read the whole story
PACKAGED GOODS
by Larissa Faw
Theravent's First National Ad Campaign is from @TheVIAAgency Read the whole story
COMMENTARY
by Steve Kerho, Op-Ed Contributor
Mediocre content isn't unsafe the way offensive YouTube videos are, but it has the same effect of dragging down your brand. Read the whole story