Chief merchant and chief customer officer Michelle Gass, a chemical engineer by undergraduate training who developed her marketing chops during a 17-year stint at Starbuck's before joining Kohl's in 2013, … Read the whole story
In this Q&A, Emory University Prof. Mike Lewis tells "Marketing Daily" why the National Football League is venturing onto "dangerous" turf. Read the whole story
Consumers will be targeted with a level of information tailored to their varying levels of understanding of hybrid technology, Read the whole story
In #MoreThanMean, which wins this year's People's Choice award, men squirm as they read harsh (and sometimes violent) tweets to female sports reporters. Read the whole story
The results snagged a bronze award for the brand and the Vibes mobile engagement platform in the 2017 Mobile Marketing Association North American Smarties … Read the whole story
"People aren't sitting around waiting to be educated on eggs, but many of those who think they're doing the right thing are being duped," … Read the whole story
Theravent's First National Ad Campaign is from @TheVIAAgency Read the whole story
Mediocre content isn't unsafe the way offensive YouTube videos are, but it has the same effect of dragging down your brand. Read the whole story