Top of The News
by Thom Forbes
Ford, the "mobility" company based in Detroit, told investors in New York yesterday that it is getting fit on a diet of slashing costs while shifting into developing of connected, … Read the whole story
BEVERAGES
by Karlene Lukovitz
The Twitter campaign was one of the strongest to date across A-B's entire portfolio, based on an exceptional cost per view and strong CPM. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Creative demonstrates how Cars.com provides a superior shopping experience by delivering data-driven information across each of the four P's of car buying (product, price, … Read the whole story
RETAIL
by Sarah Mahoney
Christmas falls on a Monday this year, adding a full weekend to the shopping calendar, and there are 32 days between Thanksgiving and Christmas, … Read the whole story
ENTERTAINMENT
by Aaron Baar
"A large percentage of consumers are using multiple ways to view content, and they like it," says J.D. Power's Jeff Conklin. Read the whole story
CAUSE-RELATED
by Tanya Gazdik
To achieve its goal to reduce current breast cancer deaths in the U.S. by 50% by 2026, Komen is focusing on understanding the biology … Read the whole story
COMMENTARY
by Allison Schroeder
I'm all in favor of creative initiatives, but never if you're forced to compromise your brand values. That's why it's important to establish checks … Read the whole story