MediaPost Publications - Marketing Daily 11/01/2017

Top of The News

Three New Co-CEOs Named To Lead Samsung Even As Profits Soar

by Thom Forbes

With its former vice chairman convicted of bribing South Korea's former president and its chairman in a coma for more than three years, Samsung is going with a total reboot … Read the whole story

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BEVERAGES
Miller Lite Trolls Again, With Taste Tests In Bud Light's Home Town
by Karlene Lukovitz
The MillerCoors brand started the jousting in September 2016 with a campaign touting Lite as having "more taste, less calories and half the carbs" … Read the whole story
FINANCIAL SERVICES
Aflac Intros DuckChat To Aid In Open Enrollment
by Tanya Gazdik
A new TV spot introduces DuckChat via Facebook Messenger, a new 24/7 platform that will aid consumers in understanding questions that are often asked … Read the whole story

HOME GOODS
Move Over Silicon Valley, Here Comes 'Porcelain Valley'
by Aaron Baar
The area is home to American Standard, a 140-year-old brand, and features creative thinkers addressing a multitude of challenges in fancy offices. Read the whole story
Under Armour, Spooking Investors, Posts First Sales Drop
by Sarah Mahoney
While growth has been slowing for some time, it looks like the usual excuses-a slowdown in the athleisure trend, for example, and massive dysfunction … Read the whole story
AUTOMOTIVE
Traditional Automakers Lag In Perception Behind Self-Driving Upstarts
by Tanya Gazdik
"The solution for automotive manufacturers is to put more emphasis in marketing outreach around their breakthroughs at a software level," says Amobee's Jonathan Cohen. Read the whole story
Global AXA Campaign Promotes New Brand Positioning
by Steve McClellan
Financial services company AXA has launched its first global campaign--developed by Publicis Conseil--showcasing its new brand propositioning, “Empower people to live a better life.” … Read the whole story
CKE, Parent of Carl's Jr. And Hardee's, Puts Creative, Digital Into Review
by Steve McClellan
The incumbent is 72andSunny, part of MDC Partners, which is being invited to participate in the review. It has held the account for six … Read the whole story