MediaPost Publications - Marketing Daily 11/21/2017

Top of The News

Uber Orders Thousands Of Autonomous SUVs From Volvo

by Thom Forbes

The future of transportation, as improbable as it still sometime seems, is now in contract form. Uber has signed a deal worth an estimated $1.4 billion to purchase up to … Read the whole story

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AUTOMOTIVE
Porsche Surprises Coffee Drinkers With Ride At Test Track
by Tanya Gazdik
"You've got people thinking they're about to get a cup of high-powered coffee and instead ... they get whisked away to a track," Cramer-Krasselt's … Read the whole story
SPIRITS
Wild Turkey, McConaughey Deliver Free Turkeys To Whole HQ Town
by Karlene Lukovitz
The brand is now encouraging fans to participate in its "Friendsgiving to End Hunger" campaign, with Share Our Strength, to help those in need. Read the whole story

APPAREL
With Brand Jordan Limping, Nike And Foot Locker Reboot Sneakeasy Pop-Up
by Sarah Mahoney
The announcement comes at a time when sporting goods retailers and athletic brands are struggling to find ways to differentiate brand and shopping experience. Read the whole story
RESEARCH
Brand Safety Prompts CMOs To Overhaul Digital Strategy
by Tanya Gazdik
In the last twelve months, more than three-fourths (78%) of marketing heads say they have become more concerned about brand safety, with 77% more … Read the whole story
ELECTRONICS
Tech Still Tops Many Consumers' Holiday Lists
by Aaron Baar
According to the Consumer Technology Association, people have their eyes on emerging categories and products for the home, as well as perennial favorite televisions. … Read the whole story
RESTAURANTS
Reindeer Eat Healthy Snacks In New McDonald's Holiday Campaign
by Larissa Faw
Meanwhile, McDonald's is partnering with Snapchat to introduce the Reindeer Face Lens, a themed Filter and an exclusive "Carrot Run" game, built by MPC … Read the whole story