The new approach has called for a stepped-up content approach as well, answering questions about "how to tie a tie, pack a blazer, or … Read the whole story

"Spotify's offering has delivered on the concept of discovery," Danielle Lee, Spotify's global head of partner solutions, tells "Marketing Daily." "Likewise, our audience, artists … Read the whole story

Companies are facing a Catch-22 with customers, who are frustrated when brands fail to deliver relevant shopping experiences but who also are concerned about … Read the whole story

The campaign aims to show new and existing customers how they can shop, gift and give back with ease and peace of mind this … Read the whole story

Disney grants some 9,000 wishes each year, through theme parks, cruises, TV and movie set visits and meetings with Disney characters. Read the whole story