Top of The News
by Thom Forbes
Paris-based commercial landlord Unibail-Rodamco is acquiring Sydney, Australia-based Westfield Corp., which counts the World Trade Center mall in lower Manhattan among its U.S. properties, in a
cash-and-stock deal valued at … Read the whole story
RETAIL
by Sarah Mahoney
And it's also trying a new gift card tactic for the forgetful, tucking unloaded cards into some orders. Customers can go online and quickly … Read the whole story
ENTERTAINMENT
by Tanya Gazdik
The marketing technology company analyzed the digital content engagement around "Star Wars: The Last Jedi" between Nov. 10 and Dec. 10. Read the whole story
BEVERAGES
by Karlene Lukovitz
The "Handouts" ad debuted during Fox's NFL broadcast and NBC's "Sunday Night Football." It will air on NFL and other sports programming through Jan. … Read the whole story
PACKAGED GOODS
by Aaron Baar
"The holiday season is a time when people experience more clogged drains, so the ugly holiday sweater is a gentle reminder about Liquid-Plumr," brand … Read the whole story
RESEARCH
by Tanya Gazdik
Deloitte predicts that live broadcast and events will generate over $545 billion in direct revenues in 2018. Despite consumers' capability to consume content on … Read the whole story
by Larissa Faw
The California Milk Processor Board (CMPB) is moving its entire advertising account from Goodby, Silverstein & Partners -- creators of "got milk?" -- to … Read the whole story
COMMENTARY
by Elizabeth Bleser, Columnist
After all, our clients stand to lose quite a bit. Read the whole story