Marketing Daily
Tuesday, December 19, 2017
  • Buoyed By Instacart, Costco Seems Amazon-Proof

    Costco's resilience to the e-commerce threat is impressive, writes Karen Short, an analyst who follows the retailer for Barclays, calling it "well insulated from ... Read the whole story

  • For Digital Ads, Context Makes A Difference

    "For the first time for digital advertising, we have real proof points that having context [understanding] is going to drive up sales and ROI," ... Read the whole story

  • Marketers, Are You Considering The Context?

    Somewhere in the process from strategy to creative to flight, there must be a simple check to determine if the marketing has potentially lost ... Read the whole story

  • Sonoma Humane Society Program Campaign Tugs At Heartstrings

    The scope of the work includes a three-minute brand video to drive donations, new logo, brochure, email template and pitch copy the organization can ... Read the whole story

  • Royal Canin Returns As Sponsor Of Top Dog Show

    Last year's sponsorship marked Royal Canin's first year as the presenting sponsor, as the company took the reins from sister brand, Eukanuba. Read the whole story

  • Shoe Carnival Embarks On Last-Minute TV Push

    Shoe Carnival and agency 22squared are entering the final stages of the shoe retailer's holiday campaign with a media spend that "increases significantly" since ... Read the whole story