Top of The News
by Thom Forbes
In a week that saw two middle-aisle competitors snatch up "healthy" snack food companies, General Mills yesterday released an upbeat earnings report for its fiscal 2018 second quarter with its … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
More than a dozen news organizations have written stories about it, including Bloomberg, "USA Today," "New York Post," the BBC, and yes, now MediaPost. Read the whole story
APPAREL
by Sarah Mahoney
The ad, made by 72AndSunny, is set to break first in movie theaters this weekend, before screenings of "Star Wars," "Jumanji" and "Pitch Perfect … Read the whole story
APPAREL
by Sarah Mahoney
The launch comes at a critical time for Brand Jordan, recently bumped out of the No. 2 spot by rival Adidas. In part, that's … Read the whole story
COMMENTARY
by Jim Fosina, Columnist
Today's leaders must be ready to pivot, be innovative, creative and passionate about the challenges we all face. Read the whole story
FOOD
by Tanya Gazdik
The spot, created by Grey Group, kicks off a Pringles campaign that will run throughout 2018. The integrated marketing campaign includes PR, digital and … Read the whole story
RESTAURANTS
by Karlene Lukovitz
In Dunkin' Donuts' home state of Massachusetts, the brand partnered with Wormtown Brewery in Worcester to launch a stout-style DDarkRoasted Brew. Read the whole story
TELECOM
by Aaron Baar
"It's designed to bring people into a new brand experience for Cox that we haven't had before," Shana Keith, director of public relations for … Read the whole story
RETAIL
by Sarah Mahoney
Among the season's biggest sellers, the multicooker is emerging as a powerhouse; these multitasking machines were top performers Thanksgiving weekend, often selling out. Read the whole story
SPIRITS
by Larissa Faw
To raise the brand's awareness in one of its largest markets, classically trained singers are visiting cities throughout December to belt out holiday carols … Read the whole story