MediaPost Publications - Marketing Daily 12/26/2017

FINANCIAL SERVICES
H&R Block Brings Back Jon Hamm
by Tanya Gazdik
The 2017 campaign was one of the financial services company's most successful national marketing and advertising campaigns, according to H&R Block executives. Read the whole story
AUTOMOTIVE
Hyundai Preps Vehicle 'Personal Assistant'
by Tanya Gazdik
The automaker will unveil its "Intelligent Personal Agent" during CES 2018 in Las Vegas in January. It will be demonstrated via a connected car … Read the whole story

COMMENTARY
Brands Must March To The Beat Of A Digital Drummer
by J. Walker Smith, Op-Ed Contributor
The experience of the music industry makes it clear that success in the future means adapting to new business models, rather than delivering new … Read the whole story
TELECOM
Xfinity Makes Customers' Voice Wishes Come True
by Aaron Baar
For the effort, Comcast asked its customers to post some of their most unusual voice searches on Facebook, and then made a few of … Read the whole story
BEVERAGES
Coca-Cola Unveils Olympics Share a Coke Bottles
by Karlene Lukovitz
The athletes will also be featured in out-of-home advertising, digital content and promotions for limited-edition, Olympics-inspired Coca-Cola Freestyle machine flavors. Read the whole story
APPAREL
Under Armour Deploys Drone Drop For Digital Scavenger Hunt
by Larissa Faw
Fans were invited to participate in the digital scavenger hunt via UA Basketball's Instagram page to download a unique QR code to receive an … Read the whole story