Marketing Daily
Monday, January 8, 2018
  • Crawford Kids Breathe New Life Into Calvin Klein Campaign

    Parent company PVH Corp., which also owns Tommy Hilfiger, is pumping up ad spending, pouring an additional $20 million into marketing last quarter. Read the whole story

  • Q&A: AT&T's Stuart Dunleavy

    It's been just over a year since AT&T launched its loyalty program, "AT&T Thanks." What began as a way to appreciate wireless users has … Read the whole story

  • Subaru Celebrates Safety Ranking With New Spots

    "Life Story On The Line," narrated in the first person, follows a woman's life from birth through marriage, children and into a crash with … Read the whole story

  • Milk-Bone Unveils Team USA Campaign, 'Dogs Inspire More'

    Milk-Bone is also encouraging fans to share their own dogs' supportive and inspirational stories by using #DogsInspireMore on their social channels. Read the whole story

  • TurboTax Launches English-, Spanish-Language Tax Season Messages

    TV ads like "Closet" and "Noise in the Attic" show things people are inherently afraid of, by playfully showing they really aren't that scary … Read the whole story

  • New Voice Assistants At CES: LG TV Remote, GE Lights, Nuance AI Link

    At CES last year, voice was a big deal. Primarily, companies were introducing ways that their product or service could be activated or interacted … Read the whole story