Marketing Daily
Tuesday, January 9, 2018

Top of The News

GoPro Hits Turbulence As Drone Flops And Market Goes Mainstream
by Thom Forbes

GoPro yesterday grounded its drone division - on which its hopes for a revival once soared - eliminating about 250 jobs, or about 20% of its workforce. The San Mateo, … Read the whole story

  • BEAUTY
    L'Oreal, Neutrogena Take Digital Skin Protection To Next Level At CES
    by Sarah Mahoney

    Consumers have increasingly high expectations for digitally adept beauty brands, from AR "try before you buy" features to steady content from celebrity social-media influencers. Read the whole story

  • ELECTRONICS
    Electronics Continue Consumer Winning Streak
    by Aaron Baar

    According to the Consumer Technology Association, the electronics and technology sector will see $351 billion in retail revenues in 2018, up nearly 4% over … Read the whole story

  • COMMENTARY
    CES Study: Smart Speaker Ownership Rising Around The World
    by Chuck Martin, Staff Writer

    Smart speakers may be putting a dent in smartphone usage. Consumers who own in-home digital voice assistants use their smartphones less for online purchasing … Read the whole story

  • FOOD
    Oikos Replaces Newton With Dak Prescott In New Campaign
    by Karlene Lukovitz

    Oikos is targeting active female as well as male millennials, who are looking for high-protein products with no added sugar or artificial sweeteners. Read the whole story

  • AUTOMOTIVE
    Auto Sales Should Be Healthy In 2018, Per Dealer.com
    by Nina Lentini

    The latest car shopping trends from Dealer.com, which operates 62% of U.S. franchise dealership websites, underscore what a year it's been, and what's to … Read the whole story

  • FOOD
    Yasso Promotes New Dessert Collection
    by Larissa Faw

    This campaign will include organic and paid social ads as well as forthcoming user-generated content from select influencers. Instagram is the priority channel. Read the whole story