Marketing Daily
Wednesday, January 17, 2018
  • Ticketmaster Takes On The Fan Experience

    "All of this speaks to the thrill of enjoying an NFL game in person," says Ticketmaster's head of sports, Greg Economou. "And we know … Read the whole story

  • Umbrella Kraft Brand To Make Super Bowl Debut

    The Family Greatly platform is premised on supporting and reassuring today's anxious parents that they don't have to be perfect in order to be … Read the whole story

  • Ram, Ford, Chevy Pickup Trucks Steal The Detroit Auto Show

    How likely are current truck owners willing to switch to a different model? CarGurus found 24% of surveyed pickup truck owners wouldn't consider purchasing … Read the whole story

  • For 100 Lucky Runners, Zappos Turns Personal Trainer

    For Run On One, it targeted those shopping for running shoes with an ad, eventually accepting 100 people, providing 30 days of motivational personal … Read the whole story

  • Stella Artois's Cause-Related SB Ad Stars Matt Damon

    Viewers encouraged to buy the beer and its chalices to help bring clean water to developing countries. Read the whole story

  • Sponsorship Spending Expected To Rise In 2018

    Major players in the beverage industry including PepsiCo, Coca-Cola, Anheuser-Busch InBev and MillerCoors looked to reduce overall spending in 2017, including sponsorship budgets. Read the whole story

  • General Motors Remains Tops In Loyalty

    IHS Markit found that a garage containing two vehicles of the same brand will return to repurchase from that brand 63% of the time. Read the whole story

  • KFC's Colonel Sanders Arrives In France

    "Our hope is to make Colonel Sanders a real pop culture personality in France. It's an incredible opportunity to be able to tell the … Read the whole story