Unilever's sales were better than expected in the fourth quarter and - perhaps more surprising - profits also rose even as packaged goods firms are increasingly squeezed by retailers, online … Read the whole story
Brands start talking about their plans months before and the majority show off their creative before the actual game. More than 40 brands have … Read the whole story
"We chose Steven Tyler because like the Stinger, he is a challenger brand himself with an ageless, audacious spirit," David + Goliath's David Angelo … Read the whole story
So, how does a legacy brand navigate a crowded kingdom to retain the throne? Read the whole story
The 60-second ad, filmed in New Zealand ad directed by Jim Jenkins, will air during the second quarter, after a 30-second version of "Ye … Read the whole story
For its Super Bowl entry, Sprint is introducing "Evelyn," a highly intelligent robot that determines, in a world of general network parity, that the … Read the whole story
The Super Bowl ad kicks off a year-long, global Pepsi campaign, "Pepsi Generations," spanning Pepsi Zero Sugar and Diet Pepsi, as well as classic … Read the whole story
Not to be confused with the job-search company or energy drink, the electronics company is making its television commercial debut on the world's biggest … Read the whole story
Of those who plan to watch the game, 87% will be either at their own home or a friend's or relative's home for the … Read the whole story
The media buy is targeting Millennials across social channels and will be served to 80 million Credit Karma users during the Super Bowl. Read the whole story