Hasbro's sales were disappointing for the last three months of 2017 but its profits were better than expected and it sold more product over the year than chief rival Mattel … Read the whole story
"[It's] our version of 'walking the factory floor,'" said Mahesh Madhavan, CEO of Bacardi Limited. "It puts our people in touch with what's happening … Read the whole story
Teleflora is inviting consumers with a secret crush to come by N.Y.'s Times Square and publicly declare their love on a huge billboard. The … Read the whole story
I saw creative whose primary goal seemed to be an admission that it was indeed advertising. In short, this year's spots raised an interesting … Read the whole story
"As we have grown our awareness and success, we're finally ready to tell the Peloton brand story, and show what that product experience can … Read the whole story
"This was a very different approach compared to what both brands have done in the past," FTD's Raphael Weishaup tells "Marketing Daily," Read the whole story
Mary Carragher, who will speak at the annual ANA's Law & Public Policy Conference, March 15-16 in Washington, D.C., shares more perspective on the … Read the whole story
For Mattel, "the negative outlook reflects the high level of variability in revenue ... and the uncertainty regarding the success of the company's turnaround … Read the whole story
With a wide range of brands from WeatherTech to Amazon, the approaches, tones, and topics of the spots varied greatly. So which brands got … Read the whole story
The campaign is being amplified via global media companies Bleacher Report, Refinery29 Uninterrupted and Vice, among others. These media outlets will deliver documentary-style films, … Read the whole story
MediaPost is seeking suggestions for our annual Marketing: Automotive Awards. If you'd like to nominate a star-worthy candidate in automotive marketing, please send your … Read the whole story