Marketing Daily
Tuesday, February 13, 2018
  • For Valentine's Day, Old Spice Goes Searching For Love

    P&G is launching the Old Spice Red Collection, available in shampoos, antiperspirants, deodorants, body washes and spray, during a rough period for men's grooming … Read the whole story

  • Mars Offers Sweet Salon Treatments For Valentine's Day

    The event is designed to treat fans and spur social buzz, but also to help publicize the research, which supports the premise that candy … Read the whole story

  • Chicago Auto Show Expected To Attract 1 Million

    The 2018 Chicago Auto Show bills itself as the biggest, much to the chagrin of its neighbor in Detroit and the nation's other big … Read the whole story

  • GE Makes The Complex Simple

    A new campaign airing this week carries the theme, "What matters," and expresses how the company's aviation, healthcare and power innovations affect three lives. Read the whole story

  • Under Armour, Lindsey Vonn And The Journey To Champion

    This message falls under Under Armour's broader "Unlike Any" campaign, which "celebrates female athletes who have shattered expectations, challenged the status quo and risen … Read the whole story

  • Brands Mock Customers, Themselves In New Ads

    To coincide with New York Fashion Week, Diesel and its agency Publicis Italy are introducing an authentic knock-off store called "Deisel" on Canal Street, … Read the whole story

  • IAB's Rothenberg Details Direct Brand Economy Business Model

    "A two-way relationship is more valuable than a one-way impression," said Randall Rothenberg, Interactive Advertising Bureau CEO, kicking off day two of the IAB … Read the whole story