The AT&T-owned pre-paid wireless brand gives silently happy characters a voice in new ad campaign extension, and a more proactive tagline. Read the whole story

It intends to keep investing in digital initiatives, which this year got 45% the company's total investments, and it forecasts online sales to grow … Read the whole story

"Strong sales combined with high conversion indicate that Keurig is implementing the right advertising and pricing strategies online," and Dr Pepper Snapple should be … Read the whole story

Younger, more avid outdoor enthusiasts are clamoring for brands with real performance, not bygone pedigrees. They're rejecting the increasingly generalist L.L. Bean brand for … Read the whole story

There now are some market moves to put some location to good use, as in finding an available place to park a car -- … Read the whole story