Marketing Daily
Thursday, February 15, 2018
  • Cricket Creates Personalities For Its Cuddly Characters

    The AT&T-owned pre-paid wireless brand gives silently happy characters a voice in new ad campaign extension, and a more proactive tagline. Read the whole story

  • Focusing On Digital Sales, H&M Launches New Christy Turlington Campaign

    It intends to keep investing in digital initiatives, which this year got 45% the company's total investments, and it forecasts online sales to grow … Read the whole story

  • Keurig Should Boost Dr Pepper's Online Performance

    "Strong sales combined with high conversion indicate that Keurig is implementing the right advertising and pricing strategies online," and Dr Pepper Snapple should be … Read the whole story

  • L.L. Bean: A Throw-Away Brand For Throw-Away People

    Younger, more avid outdoor enthusiasts are clamoring for brands with real performance, not bygone pedigrees. They're rejecting the increasingly generalist L.L. Bean brand for … Read the whole story

  • Goes For Gold (Indirectly)

    While not directly aligning with the Winter Olympics, is referencing "America’s greatness in sports on the international stage" with a new campaign that … Read the whole story

  • Hertz Teams With SpotHero To Help Drivers Find Parking Places

    There now are some market moves to put some location to good use, as in finding an available place to park a car -- … Read the whole story