"When it comes time to buy the kids gym shoes and soccer cleats, you'll see more parents saying, 'Let's go to Dick's' as a … Read the whole story

Debate over whether JLaw's role is sexist may prove even more visibility-enhancing than real-life Russia investigation. Read the whole story

The campaign from Duncan Channon launches March 5 and includes two national TV spots with the tagline "The Genius Way to Buy a Car." Read the whole story

Shelagh Stoneham, senior vice president, marketing for Chico's, tells "Marketing Daily" the new campaign is an attempt to reinforce the brand perception with loyal … Read the whole story

Kellogg made the fourth biggest gains in ad awareness but was tops in buzz and word of mouth, likely due to backing athletes who … Read the whole story

Forty percent of respondents do not have ad-blockers active on any device. The most common reason for this is not being bothered by ads. Read the whole story

The campaign, from agency Blk-Ops, will progress with stories from innovators leveraging AI technology to execute groundbreaking ideas. Read the whole story