Marketing Daily
Tuesday, March 27, 2018
  • New York Auto Show Gears Up For UVs Aplenty

    The bias toward utility vehicles (of all sizes) reflects the market demand, according to Stephanie Brinley, principal automotive analyst at IHS Markit. Read the whole story

  • Crocs' New Push: Barrymore Plus Influencers

    The brand is using different techniques with global influencers for the launch of LiteRide, Crocs CMO Terence Reilly explains to "Marketing Daily." Read the whole story

  • GDPR Will Be Good For Advertising

    Once the reset button has been hit on consumer data, contextual targeting can help rebuild a degree of trust between advertisers and consumers. Read the whole story

  • Dunkin' Donuts Hires Keith Lusby As VP, Media

    Lusby comes from MullenLowe Mediahub, managing accounts including Chipotle, JetBlue, Ulta Beauty and Staples. Read the whole story

  • Sometimes Lighter Is Better?

    Oh sure, especially if you want to open yourself (and your brand) to accusations that you're racist. Read the whole story

  • OnStar Expands To TV, Cinema In New Campaign

    The "Be Safe Out There" campaign, from Campbell Ewald, reminds drivers that it is not a matter of if but when a driver or … Read the whole story

  • Brands, Agencies Want Results From AI -- Not 'Calgon Moment'

    What do marketers want from AI platforms? While destressing marketers from the day-to-day complexities of campaigns is a noble goal, it's still a secondary … Read the whole story

  • Walmart Files Patent For Drone Customer Service In Stores

    A shopper would use a mobile phone or a device provided by the store to summon a drone, which the consumer could then direct … Read the whole story