The life-size game featuring Werther's portfolio will pop up for National Caramel Day, April 5, at the Santa Monica Pier. Read the whole story

"This campaign is sort of like the traditional product demonstration, where you see the benefit happen in front of your eyes," OBX's Lee Nettles … Read the whole story

But as gung-ho as they are about the effectiveness of influencers, it does not seem to be reflected in the money spent on them. Read the whole story

The year-long study analyzes both search and direction requests, pinpointing the best days and months to market to customers by sector. Read the whole story

African-American men are 74% more likely to develop prostate cancer in their early 50s and 2.4 times more likely to die of the disease. Read the whole story

It aims to communicate that the mission is not about high-end, rubber chicken fundraising galas but instead about providing aid to those that desperately … Read the whole story