Marketing Daily
Friday, May 11, 2018

Top of The News

Trump Meeting With Automakers Over Plans To Undo Emission Goals
by Thom Forbes

President Donald Trump is meeting with chief executives from automakers, including General Motors, Ford, Toyota Fiat Chrysler and Volkswagen AG, today over Environmental Protection Agency Administrator Scott Pruitt's plans to … Read the whole story

  • RETAIL
    For Mother's Day, Zappos Goes Comic With Breastfeeding
    by Sarah Mahoney

    "We believe that customer service means treating employees as customers, too. We do everything we can think of to support working parents." Read the whole story

  • RETAIL
    Amazon Brings Alexa Smart Homes To Life In New 'Experience Centers'
    by Sarah Mahoney

    It's just the latest in Amazon's efforts to acquaint more people with its products in physical locations, including bookstores and grocery formats. Read the whole story

  • PACKAGED GOODS
    Put A Band-Aid On Your Smartphone Addiction
    by P.J. Bednarski

    There's a website, Untappables.com, that includes a four-part diagram that shows cellphone addicts how to apply Band-Aids. Read the whole story

  • FOOD AND BEVERAGES
    Food, Beverage Brands Unveil Royal Wedding Promos
    by Karlene Lukovitz

    Kellogg tapped a former royal chef for a viewing party event; SpikedSeltzer hooked up with Kleinfeld; Tetley made a special cuppa, Campbell a special … Read the whole story

  • FINANCIAL SERVICES
    Visa Brings Back Football Icon For FIFA World Cup
    by Tanya Gazdik

    Visa is upgrading official tournament venues with the latest in payment innovation as well as highlighting exclusive behind the scenes access. Read the whole story

  • AUTOMOTIVE
    Acura Shows Emotional Side Of Safety Testing
    by Tanya Gazdik

    "'The Test' captures the emotion that drives our engineers to develop vehicles aimed at keeping all occupants safe," Acura's Ed Beadle tells "Marketing Daily. Read the whole story

  • COMMENTARY
    The Marketing Power Of Positivity
    by Rafael Urbina-Quintero, Op-Ed Contributor

    In today's cluttered digital landscape, positivity represents the best way for marketers to engage audiences and build brand affinity. Read the whole story

  • The Green Giant Is Coming To Times Square
    by Steve McClellan

    The brand will occupy two giant digital billboards at the north end of the square to showcase the iconic Green Giant Character and an … Read the whole story