Marvin Ellison brings considerable expertise to Lowe's. He spent 12 years at the Home Depot in senior positions, including running U.S. stores. Read the whole story

Acer says it has a marketing campaign with Amazon and will be promoting its computers' systems with Alexa on Amazon's site. Read the whole story

Traditional sales techniques - free donuts and showrooms stuffed floor-to-ceiling with balloons - are replaced with two children who state the case clearly and … Read the whole story

The country star is promoting the revived Pepsi Stuff loyalty program, with prizes including meeting him and attending one of his Pepsi-sponsored performances. Read the whole story

Interpublic's UM is the incumbent and will participate in the review, according to the client. Read the whole story

The retailer has also been attracting new customers through its small-scale partnership with Amazon, offering customers an easy way to return Amazon goods. Read the whole story

"Monkey Shoulder is made for mixing, so it only makes sense that we put a spin on classic cocktail moments with the Distortion Tour," … Read the whole story

The "Doodle Method" campaign is an original scripted six-episode series that follows a quirky life coach, Lindsay Conner, in her quest to help people. Read the whole story

In this week's episode of "Marketing Today," I interview Jay Livingston, chief marketing officer at Bark, the company that created the immensely popular BarkBox, … Read the whole story