Companies are having a blast helping activists raise awareness about the importance of gender pronouns, while still getting their sparkle on. Read the whole story

The InterContinental Hotels Group unit is partnering with Absolut Vodka to offer signature Pride cocktails with a portion of the sales going toward The … Read the whole story

In a new campaign, videos featuring WWE stars encourage fans to share why they drink water, for chances to win a trip to WWE's … Read the whole story

Two of the new games -- Pokemon: Let's Go, Pikachu! and Pokemon: Let's Go, Eevee! -- arrive in November, just as holiday shoppers start … Read the whole story

Enterprise aims to create connections with customers in engaging ways, said Frank Thurman, vice president of marketing for Enterprise. Read the whole story

The campaign includes 60-, 30- and 15-second videos as well as digital advertising, social media, PR, influencer engagement and community engagement. Read the whole story