Though it was never expected to be a as big a hit as "Solo," expectations are sizable. The film is getting $185 million in … Read the whole story

The Gallo wine brand is pulling strong interest from young Millennials through a sponsored content series with FastCo Works featuring hot entrepreneurs and recording … Read the whole story

Observers were impressed. In topping very high expectations, Michael Binetti, who follows the company for Credit Suisse, calls the results "astonishing." Read the whole story

Negative advertising is more effective if it comes directly from a candidate or candidate's campaign. Negative ads from political action committees are less effective. Read the whole story

While concert sponsorships by automakers are run of the mill, Mini USA is taking a more creative approach with a different type of music-related … Read the whole story

Throughout the summer, creative will roll out timed to specific events. As part of the celebration, the property is boosting its marketing budget. Read the whole story