Top of The News
by Thom Forbes
Kate Spade, an accessories editor at "Mademoiselle" turned influential designer, apparently hung herself by a scarf tied to a doorknob in her Manhattan bedroom yesterday. She was 55. Read the whole story
BEAUTY
by Sarah Mahoney
The chain, owned by luxury giant LVMH, also says it is kicking off a new marketing campaign this month as part of an anniversary … Read the whole story
BEVERAGES
by Karlene Lukovitz
The campaign also includes an alternate TV ad, magazines, digital, social, in-store, events and PR. Read the whole story
PACKAGED GOODS
by P.J. Bednarski
For many young smokers, "juuling" is as cool as smoking cigarettes was to other generations, but now they can share their experiences with everyone, … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Inspired by Flo, the company's own GOAT, Progressive is inviting NBA fans to de-stress with a little goat yoga in downtown Cleveland. Read the whole story
COMMENTARY
by Nicole McCallum, Op-Ed Contributor
As we become more familiar and comfortable with this language exchange, we must look at the effect it will produce on the culture of … Read the whole story
RETAIL
by Tanya Gazdik
BNC will help Tom's of Maine increase brand awareness among Gen Z college consumers via an integrated, back-to-school in-store and digital campaign. Read the whole story
RESEARCH
by Larissa Faw
The report is based on research from creative agency Trailer Park and USC's Annenberg Innovation Lab. Read the whole story
FOOD
by Steve McClellan
The campaign includes in-store retail activations (from Integer), a national TV spot, social media support, PR and a custom website. Read the whole story
COMMENTARY
by Alan Hart
In this week's "Marketing Today" podcast, I talked with Casey Hurbis, chief marketing officer at Quicken Loans, the company that revolutionized the mortgage business … Read the whole story