Kate Spade, an accessories editor at "Mademoiselle" turned influential designer, apparently hung herself by a scarf tied to a doorknob in her Manhattan bedroom yesterday. She was 55. Read the whole story
The chain, owned by luxury giant LVMH, also says it is kicking off a new marketing campaign this month as part of an anniversary … Read the whole story
The campaign also includes an alternate TV ad, magazines, digital, social, in-store, events and PR. Read the whole story
For many young smokers, "juuling" is as cool as smoking cigarettes was to other generations, but now they can share their experiences with everyone, … Read the whole story
Inspired by Flo, the company's own GOAT, Progressive is inviting NBA fans to de-stress with a little goat yoga in downtown Cleveland. Read the whole story
As we become more familiar and comfortable with this language exchange, we must look at the effect it will produce on the culture of … Read the whole story
BNC will help Tom's of Maine increase brand awareness among Gen Z college consumers via an integrated, back-to-school in-store and digital campaign. Read the whole story
The report is based on research from creative agency Trailer Park and USC's Annenberg Innovation Lab. Read the whole story
The campaign includes in-store retail activations (from Integer), a national TV spot, social media support, PR and a custom website. Read the whole story
In this week's "Marketing Today" podcast, I talked with Casey Hurbis, chief marketing officer at Quicken Loans, the company that revolutionized the mortgage business … Read the whole story