Marketing Daily
Monday, July 23, 2018
  • Fiat Chrysler Appoints New CEO

    "It's an end of an era with the iconic, highly quotable, sweater-wearing Sergio Marchionne stepping down, with significant very concerns about his ailing health," … Read the whole story

  • The North Face Expands 'Walls Are Meant For Climbing' Campaign

    It is teaming up with 150 climbing gyms in the U.S., Canada, Mexico, Europe and China to build excitement for Global Climbing Day, scheduled … Read the whole story

  • Autotrader Enlists Conan O'Brien For Branded Content

    In a 10-minute segment, O'Brien is on a quest to assist his assistant, Sona, in buying a car using Autotrader and Kelly Blue Book. Read the whole story

  • Back-To-College Shoppers Gear Up For Big Spending

    Deloitte predicts that the parents of America's 19 million college kids will spend up to $25.5 billion this year, roughly comparable to last year. Read the whole story

  • New #MortonMoments Campaign From O+B | P

    The creative pulls at the heartstrings as it showcases poignant moments in the lives of a farmer and his daughter, from a lesson on … Read the whole story

  • Survey Finds Most Brands Will Spend More On Influencer Marketing

    A study by the WFA found that companies use influencers to boost brand awareness, reach new and targeted audiences and improve brand advocacy. Read the whole story