Marketing Daily
Friday, July 27, 2018
  • Amazon Knocks Numbers Out Of The Park

    "The most surprising thing is that the stock didn't pop more," Sucharita Kodali, Forrester's vice president, principal analyst tells "Marketing Daily." Read the whole story

  • Smirnoff, Absolut Take Local, Global Tacks On Limited-Edition Bottles

    Smirnoff's bottles are designed for specific N.A. cities; Absolut's 'World Bottle' is part of a global campaign encouraging locals to share hotspots with travelers. Read the whole story

  • ExxonMobil To Moms: Fill Up Here, Gain Free Time

    A spokeswoman for Weber Shandwick says that the point of the ads is to show that women "are masters of meticulously engineering their day." Read the whole story

  • Lifestyles Dares You To Be Closer In New Campaign

    In support of the product launch, LifeStyles is debuting the Dare to Be Closer Campaign, a digital campaign which aims to bring people closer. Read the whole story

  • Former Admen Offer Their Take On 'Boomer' Life In New Comic Strip

    The creatives, Andy Landorf and John Colquhoun, both boomers themselves, believe there's a lack of humorous content targeted to the demographic. Read the whole story

  • Apple Watch Sales Up 30%; Market Share Drops

    The Apple Watch is hot. Global smartwatch shipments reached 10 million units, as Fitbit and Garmin also were strong, according to the latest estimates. Read the whole story