Marketing Daily
Tuesday, July 31, 2018
  • Old Navy Heads Back To School With Kristen Bell

    The effort benefits ONward, Old Navy's cause-related platform, which supports the Boys & Girls Club. Fans can enter by contributing $10 through Omaze. Read the whole story

  • Sprint Touts IPhone 8 Lease For $8 A Month

    The new promotion starts today and lasts only until Aug. 9 by applying online or over Sprint's toll-free number. Read the whole story

  • Bob Evans Taps Buckeyes' Urban Meyer As 'Head Breakfast Coach'

    Meyer will star in TV, radio, digital, social and in-restaurant ads, and help the family dining chain launch biscuit bowls and promote its new … Read the whole story

  • U.S. CMOs Prioritize Innovation

    Advertisers are not seeking innovation for innovation's sake, but rather innovation that drives ROI, Dentsu Aegis Network's Jon Kovalcik, tells "Marketing Daily." Read the whole story

  • Cadillac Is Once Again At A Crossroads

    Ex-President Johan De Nysschen said re-establishing the brand would take as long as 15 years. Ex-CMO Ewe Ellinghaus said it would take 10 years. Read the whole story