Top of The News
by Thom Forbes
"It's a sad day for American retail," says a consultant. "When you are in the retail business, it's all about newness. But Sears stopped innovating." Read the whole story
FOOD
by Karlene Lukovitz
A series of TV spots is generating high ad awareness levels, utting the brand in a strong position as the critical Halloween holiday approaches. Read the whole story
RETAIL
by Sarah Mahoney
Walgreens is running a marketing campaign, including TV spots airing throughout the season. Ads emphasize that vaccines are a way to protect those around … Read the whole story
HEALTH
by Tanya Gazdik
"This was our biggest campaign to date, including new media outlets for us," Lindsey Vanderbilt, Kopari director of marketing, tells "Marketing Daily." Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
New payment tech come on the heels of Visa's recent renewal with the International Olympic Committee through 2032. Read the whole story
TECHNOLOGY
by P.J. Bednarski
"We're not a flashy start-up," says a FileMaker exec. New ads emphasize that the Apple subsidiary is as reliable as ever. Read the whole story
STRATEGY
by Phyllis Fine
Promotional cliches like "bleeding-edge" harm a company's credibility, according to Bospar's survey of 1,000 B2B U.S. "decision makers." Read the whole story
by Steve McClellan
The ANA study showed that 90% of respondents still work with external agencies as well, and that the in-house agencies provide a range of … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Does that single form of personalization outperform all others? That's what these academic researchers seem to imply. Read the whole story
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by Larissa Faw
The company has expanded its focus from primarily lower-end Medicaid patients to attempt to become one of Massachusetts' largest health plan providers. Read the whole story