Top of The News
by Thom Forbes
"The change at the top comes at a time when the consumer goods industry is under pressure from rapidly changing tastes, intense competition and rising costs." Read the whole story
FASHION
by Sarah Mahoney
Even Kaepernick haters like the message of the ad itself, and they want to talk about "the elephant in the room." Read the whole story
BEVERAGES
by Karlene Lukovitz
The movie production-quality ad, also featuring 'Game' star Natalie Dormer, is part of the brand's biggest global campaign to date. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Frank Thurman, corporate vice president of marketing at Enterprise Holdings, fields some questions from "Marketing Daily." Read the whole story
MOBILE
by P.J. Bednarski
EBay claims people who use Instant Selling will make more money than if they sell through other services. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
When I tell people I'm test-driving a vehicle with autonomous driving features, I usually get a quick and visceral response. Read the whole story
by Larissa Faw
Perry Ellis has a new campaign for its Savane brand that parodies pharmaceutical advertising by diagnosing a new ailment called "Pants-itis." Read the whole story
by Chuck Martin
The AR tool allows users to preview objects in their home, with visualization in real-life dimensions, including 360-degree views. Read the whole story
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by Richard Whitman, Columnist
"Brands may move from agency to agency... but to win over the people who buy their products... external partners are imperative," she wrote. Read the whole story
COMMENTARY
by Jenny Mirken
While marketers are just starting to understand Generation Z (born between 1996 and 2009), we need to prepare for Generation Alpha, those born after … Read the whole story