What gets readers clicking the most are stories about brands tiptoeing into new arenas. Read the whole story

Smart speakers, NPR, billboards -- and not TOTALLY socially conscious millennials. Read the whole story

Honda's Rose Parade float will be the first-ever fully replicated parade float in AR through Snapchat. Read the whole story

Farmers is the first in the insurance category to create sequential stories like these on Hulu, according to the insurance company. Read the whole story

Volvo Group signed an agreement to divest 75% of shares of its subsidiary, with the deal closing expected during the first half of 2019. Read the whole story

Here are the most-viewed stories as a potential benchmark for what may lie ahead in the next year. Read the whole story