Spots feature music of Childish Gambino, "at the forefront of cultural conversation with his unconventional work and innovative spirit," says Cadillac's Deborah Wahl. Read the whole story

Young urbanites go (literally) wild in creative inspired by the Animal Flow fitness trend -- a followup to the brand's ASMR Super Bowl ad. Read the whole story

Campaign from AOR RPA.will include TV ads that will run during the Oscars on Sunday. Read the whole story

Brand's debut on TikTok, a platform prized by Gen Z for its short-form mobile videos, will help engage younger audience through native hashtag challenges. Read the whole story

It's marketing the DropKey app and Studio in a Bag, which help users produce HD videos from a smartphone to rival an ad agency's. Read the whole story

OKCupid used brand ambassadors via GoGorilla to engage with thousands of consumers in multiple cities across the country to play Cupid for the day. Read the whole story

The percentage of brands consumers say they could care less about has grown to 77% worldwide -- the highest level in more than a … Read the whole story

Headsets enabling viewers to experience 3D content in films, games and documentaries will be available for rent during flights. Read the whole story

Helzberg Diamonds' AR feature is part of a strategy focusing on customer interactions in both the digital and physical space. Read the whole story