Top of The News
by Thom Forbes
Campbell paid $1.55 billion for the company in 2012, and will unload it for about $500 million if Campbell's board approves. Read the whole story
by Karlene Lukovitz
The virtual influencer Colonel is sharing his fabulous fake life on Instagram, and using a media kit to attract partner brands. Read the whole story
PRIVACY
by P.J. Bednarski
P&G "will support common-sense national legislation," while preferred providers should adopt "responsible privacy practices that reinforce consumer trust." Read the whole story
ENTERTAINMENT
by Tanya Gazdik
"Our millennial audience has really taken to [Marriott Bonvoy Moments], especially our Coachella activations," says Marriott International's Jennifer Utz Ilecki. Read the whole story
COMMENTARY
by Alan Hart
Cognizant Interactive's Tuths discusses the changing face of creativity and her company's focus on strategy and design. Read the whole story
by Joe Mandese
That's according to an analysis released Wednesday during a presentation by CBS and Simulmedia. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The ride-hailing company filed its long-anticipated IPO prospectus Thursday, filled with insights into the strategies, approaches and risks that await down the road. Read the whole story
-
by Ray Schultz
B2B purchasers want the kind of personalized digital service they get as consumers, Avionos reports. Read the whole story
by Larissa Faw
The NBA is raising awareness for the NBA Playoffs with a double-decker bus activation rolling through NYC and Los Angeles. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Take a hint from the late Bill Jayme: Reward prospects for their reading or viewing time. Read the whole story