Top of The News
by Thom Forbes
Pinterest will start trading on NYSE at $19 per share, valuing it at about $12.7 billion. Video-conferencing app Zoom is selling shares of its Nasdaq stock at $36 apiece. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Parker is one of several high-level Ford executives taking early retirement buyouts from the company. Read the whole story
DIRECT-TO-CONSUMER BRANDS
by Sarah Mahoney
The move comes at a time when D2C brands like Kidbox are looking for ways to expand beyond a relatively narrow digital space. Read the whole story
BEVERAGES
by Karlene Lukovitz
The first TV spot extends the anti-bullying theme the brand first visited last fall. Read the whole story
FASHION
by P.J. Bednarski
This week, North Face sponsored a series of musical, artistic, culinary and outdoorsy events in cities including NY, London and Paris. Read the whole story
by Chuck Martin
Unveiled at Auto Shanghai 2019, all-electric vehicle has real plants in the interior, which "gives occupants a feeling of proximity to nature." Read the whole story
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by Steve McClellan
For a Le Drugstore Parisien marketing campaign, Wunderman Thompson Paris placed dozens of scooters to rent in front of one of the chain's stores. Read the whole story
by Chuck Martin
Users can point their camera at a wall and virtually place an image there, while deciding whether to make a purchase. Read the whole story
by Wendy Davis
An advertiser who sells massage chairs claims Google had "created erroneous advertising" that resulted in unauthorized charges, Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
The total number of fraudulent apps has increased by 159% from 2017 to 2018, while more than 160% new fraudulent apps were identified during … Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
For one, "there is very little online that truly helps you understand the value of safety systems," said panelist at MediaPost's Marketing:Automotive conference. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Want to boost your outreach response? Write longer subject lines -- and personalize them, according to Backlinko. Read the whole story