Why did the chain ax customizable burgers? They failed to drive sales and lengthened wait times at McDonald's drive-through windows, Read the whole story
New long-term 'Live Victoriously' platform aims to help brand connect on an emotional level with consumers who no longer equate price with self-validation. Read the whole story
Reporters say phones began to malfunction after they removed protective plastic layer from the screen -- a layer meant to stay in place. Read the whole story
Neiman Marcus is buying a minority stake in ecommerce site Fashionphile, which sells pre-owned designer handbags. Read the whole story
Dozens of movie-themed products, shareable photo filters and AR experiences are arriving at 7-Eleven stores. Read the whole story
TV "allows us to convey the tactile quality of the product as well as the visual aesthetic of the brand," says company's CMO. Read the whole story
Three out of four ad execs say they currently factor for "trust-related attributes" when deciding how to allocate their ad budgets to the media. Read the whole story
Most drivers are concerned about distracted drivers texting, but most of them are guilty of the same thing. Read the whole story
Is there any real difference between fraud related to well-meaning vendors versus fraud perpetrated by bot generators based somewhere in Eastern Europe? Read the whole story