Its "new team helped Lowe's record better quarterly same-store sales growth than Home Depot for first time in three years," but didn't react fast enough to cost increases. Read the whole story
The retailer just released its eighth consecutive quarter of same-store sales gains, defying industry expectations. Read the whole story
The #Summergram filters are accessible through QR codes linked to sassy sayings on millions of bottles. Read the whole story
"Our goal with this work and with our relationship is to help give the community a voice," RPA's Jason Sperling tells "Marketing Daily." Read the whole story
DC's summer marketing includes targeted digital-forward ads such as custom email blasts, out-of-home murals, influencer programs and animated display banners. Read the whole story
Vengo's technology "bridges the gap between digital and real world experiences by combining retail with DOOH media and product sampling." Read the whole story
The anticipated challenge solved is getting a package from a self-driving vehicle delivered those last few steps from the car to a customer's home. Read the whole story
Average click-through rates for video in-app ads are now more than seven times higher than display ads. Read the whole story
Apple has introduced a new technology that allows attribution of advertising clicks while protecting user privacy. Read the whole story
Most marketers are using AI for tactical, manual-driven tasks. They need to move into autonomous AI. Read the whole story