Top of The News
by Thom Forbes
New app Pokemon Sleep will "track the amount of time players spend sleeping and when they wake up," data that "will have an effect on game play." Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Uwe Dreher will oversee all marketing communication and product planning for the BMW brand within the U.S. market. Read the whole story
BEER
by Karlene Lukovitz
MillerCoors' victory over what it calls Bud Light's misleading ads isn't total, since judge didn't bar Bud Light's Super Bowl ads. Read the whole story
FASHION
by Sarah Mahoney
In the spot, the 21-year-old phenom practices in an empty stadium, while reporters lob inane questions at her, in both English and Japanese. Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"Nobody believed the brand was sincere in its efforts to habilitate in any meaningful way," Brand Keys' Robert Passikoff tells "Marketing Daily." Read the whole story
TECHNOLOGY
by P.J. Bednarski
With advanced navigation, iRobot's newest cleaning models can work together without running into each other. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
As company looks to move to its next level of growth, it is following the D2C trend toward mainstream advertising. Read the whole story
-
by Ray Schultz
One in four can't name a single purposeful brand, according to a study by BBMG. Read the whole story
by Chuck Martin
"Demand for premium smartphones remained lower than for basic smartphones, which affected brands such as Samsung and Apple," according to study. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Despite all the new technology continually hitting the market, consumers are still looking for a deal when they shop. The technology has made the … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
A new study from Mimecast shows that 94% of all companies suffered phishing attacks over the past year. Read the whole story