Uwe Dreher will oversee all marketing communication and product planning for the BMW brand within the U.S. market. Read the whole story

MillerCoors' victory over what it calls Bud Light's misleading ads isn't total, since judge didn't bar Bud Light's Super Bowl ads. Read the whole story

In the spot, the 21-year-old phenom practices in an empty stadium, while reporters lob inane questions at her, in both English and Japanese. Read the whole story

"Nobody believed the brand was sincere in its efforts to habilitate in any meaningful way," Brand Keys' Robert Passikoff tells "Marketing Daily." Read the whole story

With advanced navigation, iRobot's newest cleaning models can work together without running into each other. Read the whole story

As company looks to move to its next level of growth, it is following the D2C trend toward mainstream advertising. Read the whole story

"Demand for premium smartphones remained lower than for basic smartphones, which affected brands such as Samsung and Apple," according to study. Read the whole story

Despite all the new technology continually hitting the market, consumers are still looking for a deal when they shop. The technology has made the … Read the whole story