Fiat Chrysler Automobiles withdrew its $40 billion proposal to merge with Renault, reportedly because of the French government's indecision about the deal-in-the-making. Read the whole story
"Will consumers trust the automaker again? Will the ads sell more vehicles? That's yet to be seen," Autotrader's Michelle Krebs tells "Marketing Daily." Read the whole story
For years, companies have gotten away with cheerfully tossing around a few rainbows. But now the community is on high alert for hypocrisy. Read the whole story
"Brands that want to succeed have to have their eyes focused on consumer engagement values," Brand Keys' Robert Passikoff tells "Marketing Daily." Read the whole story
Winner will be the mix most-poured in 50K Freestyle machines. Mixes help Coke with product innovation. Read the whole story
The online dictionary announced "we will be capitalizing Black throughout the entry when it is used in reference to people." Read the whole story
Loreal's augmented reality platform will provide customers with virtual try-ons for cosmetics. Read the whole story
Scanning the QR code launches an interactive mobile game where consumers can play to win Malibu-branded swag and receive cocktail recipes. Read the whole story
If you ask marketers what they wish they had more of, they will inevitably say budget. But they should also be asking for time. Read the whole story
Convenience is also key. But shoppers have little patience for excessive emails from retailers, Yes Marketing reports. Read the whole story