June 3 - 6, 2024
Monday, July 8, 2019
Top of The News
The bank is also dropping its stock-trading business, "effectively abandoning any hope of playing in the same league" as big U.S. investment banks on the global stage. Read the whole story
CPGHuggies Special Delivery has a liner and waistband made from plant-based materials, including sugarcane, that reportedly provide better absorption and fit. Read the whole story
AUTOMOTIVEThe theme of the campaign is "True Passion," which refers to female athletes' inner strength for overcoming various social barriers and challenges. Read the whole story
RETAILRent the Runway is installing drop-off boxes in four Nordstrom stores -- an added convenience for those rushing to send their selections back. Read the whole story
- COMMENTARY
"Constructive disruption" -- including shift toward in-house ad creative -- is capstone of strategy finally moving the sales needle for P&G, according to COO. Read the whole story
- COMMENTARY
Companies want input on how to focus on values like sustainability in email campaigns, Mailjet says. Read the whole story
The campaign is designed to show that Labatt drinkers have a serious "real self" but also a wild and free "lake self." Read the whole story
- COMMENTARY
Our algorithms should counter our biases, not amplify them. But that only happens if we're willing to acknowledge we have them. Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Shannon Parkey - AT&T/Cricket Wireless, Principal Project Program Manager
Christina Nevoso - Bayer Consumer Health, Senior Marketing Lead, Brand Building & Marketing Excellence
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