Marketing Daily
Monday, July 8, 2019
  • Huggies Launches Partially Plant-Based Diaper With Black Packaging

    Huggies Special Delivery has a liner and waistband made from plant-based materials, including sugarcane, that reportedly provide better absorption and fit. Read the whole story

  • Hyundai Gets Behind FIFA Women's World Cup

    The theme of the campaign is "True Passion," which refers to female athletes' inner strength for overcoming various social barriers and challenges. Read the whole story

  • Nordstrom Teams With Rent The Runway

    Rent the Runway is installing drop-off boxes in four Nordstrom stores -- an added convenience for those rushing to send their selections back. Read the whole story

  • P&G's Disruptive Strategy Paying Dividends

    "Constructive disruption" -- including shift toward in-house ad creative -- is capstone of strategy finally moving the sales needle for P&G, according to COO. Read the whole story

  • The Value Of Brand Values: How Firms Proclaim Them In Emails

    Companies want input on how to focus on values like sustainability in email campaigns, Mailjet says. Read the whole story

  • Labatt's "Seize the Lake" Campaign For Summer

    The campaign is designed to show that Labatt drinkers have a serious "real self" but also a wild and free "lake self." Read the whole story

  • Racism In Our Algorithms -- And In Ourselves

    Our algorithms should counter our biases, not amplify them. But that only happens if we're willing to acknowledge we have them. Read the whole story