Top of The News
by Thom Forbes
The activist designer will serve as special advisor on sustainability to LVMH, which is also taking a minority position in Stella McCartney House. Read the whole story
CPG
by P.J. Bednarski
The company is giving $23,000 to each of the 23 World Cup-winning players to counter the huge pay gap between women's and men's clubs. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"Supra is a brand icon," Toyota's Sam De La Garza tells "Marketing Daily." Read the whole story
RETAIL
by Sarah Mahoney
Despite an overall decline due to fewer school-bound munchkins, the NRF predicts record spending on a per-child basis. Read the whole story
COFFEE
by Steve Ellwanger
Throughout the summer, La Colombe will execute digital and out-of-home ad placement in cities including Chicago, Denver, and Philadelphia. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Many D2C brands succeed because they help eliminate the pain points or friction that behavioral economists simply call sludge. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
Nissan amped up its activities around the Formula E race in Brooklyn this past weekend. Read the whole story
COMMENTARY
by Nikhil Lai
The D2C growth playbook is substantially similar to the PR playbook used by celebrities to gain widespread recognition. Read the whole story
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by Ray Schultz
Amazon reached a circulation of 760 million as Prime Day approached, along with a 24% read rate, eDataSource finds. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The Navy Recruiting Command has developed a Google Assistant interactive game called Journey to the Moon. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
The initial impact on email was a shock. But firms have turned around their database losses, Yieldify reports. Read the whole story