Top of The News
by Thom Forbes
Trade groups, ramping up marketing to underscore the difference between their products and rivals', also aim to police the labeling of plant-based meat and milk alternatives. Read the whole story
RETAIL
by Sarah Mahoney
When consumers click to buy an item on new Toys R Us site, they're automatically linked to the same product page on Target.com. Read the whole story
CPG
by P.J. Bednarski
P&G already has a sustainability program, but activists say the program "doesn't have the teeth to really make a difference." Read the whole story
RESEARCH
by Tanya Gazdik
Ace Metrix recently developed scores that gauge consumers' cultural perception of ads, indicating both positive and negative reflections of a brand. Read the whole story
FOOD
by Steve Ellwanger
A new spot titled "A Sample To Remember," with TV personalities Jerry O'Connell and Alfonso Ribeiro, is first time brand has partnered with celebrities. Read the whole story
TRAVEL
by Tanya Gazdik
Delivered in a Virgin red champagne bucket, the service includes a 750ml bottle of Moet Chandon Imperial with two glasses. Read the whole story
by Wendy Davis
The company says the 9th Circuit Court of Appeals should decide whether the alleged privacy violations would justify a federal lawsuit. Read the whole story
by Larissa Faw
A campaign, developed with Ogilvy, bypasses the 30-second broadcast spot to instead develop an array of narrow-casted ads. Read the whole story
by Melynda Fuller
The weekly NSFW(ish) email includes content from various Meredith magazines, such as 'Shape,' 'Health and 'HelloGiggles,' as well as original stories. Read the whole story
by Steve McClellan
The messages are being delivered via personalized billboards that will be driven past the New York offices of the CEOs. Read the whole story