MediaPost Publications - Marketing Daily 11/15/2019

Top of The News

Barred From Singing Old Songs, Taylor Swift Rallies Fans On Social Media

by Thom Forbes

Swift enlisted her considerable base of consumers in a battle against her erstwhile record label, Big Machine, and both its new and former owners. Read the whole story

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Walmart Gains On Amazon But Grapples With Costs
by Sarah Mahoney
Walmart gained market share in food and consumables, including fresh foods, a key focus of its fast-expanding grocery delivery business. Read the whole story
TECHNOLOGY
Subway, Other Brands Testing Feature-Rich RCS Texting
by Steve Ellwanger
"The RCS-driven improvements would be the equivalent of chat bot-like functionality, where engagement between brand and consumer becomes dynamic," says agency exec. Read the whole story

SPORTS
Harlem Globetrotters Add To Guinness World Records
by Tanya Gazdik
This marks the seventh straight year that the Globetrotters have taken part in Guinness World Records Day. Read the whole story
AUTOMOTIVE
Volkswagen Partners With The Conservation Fund
by Tanya Gazdik
The effort is part of the automaker's "Drive Bigger" project, announced in July. A 51-second video describes the partnership. Read the whole story
COMMENTARY
Keep The Politics In Corporate Ads
by Luke Partridge
Twitter's move to ban banning all political and issue advocacy ads fails to account for the increasingly blurred lines between political advocacy and business. Read the whole story
ANA, Pharmas Ask Court To Uphold Block On Prescription-Price Disclosure Mandate
by Wendy Davis
The ANA and pharmaceutical companies write that the HHS rule amounts to "agency overreach, plain and simple." Read the whole story
Wayfair Adds New AR Mobile Shopping Features
by Chuck Martin
Shoppers can use the AR and 3D tools to visualize how products will look and fit in their space. Read the whole story
Study Reveals How Smartphones Impact In-Store Shopping Behaviors
by Joe Mandese
More than half of consumers now use their smartphone to comparison shop, check prices and/or research product details while shopping for a product in … Read the whole story
Night At The Sporting Goods Store
by Larissa Faw
Director Shawn Levy is leveraging his "Night At The Museum" experience for Dick's Sporting Goods' holiday ad. Read the whole story
COMMENTARY
Grinning Faces And Smiling Eyes: Why Use Emojis?
by Ray Schultz, Columnist
Now there are animated, 3D emojis called emotes for use by streamers. Read the whole story