Director Shawn Levy is leveraging his "Night At The Museum" experience for a Dick's Sporting Goods' holiday ad.
The creative, developed with Anomaly and Pacific Rim Films, uses CGI to mimic the popular movie franchise by following select products, such as the new Nike Air Max 270, inside the store as the products come alive after hours. The clip ends with a girl catching the shoe returning to the shelf.
Sample the work here.
The 90-second spot titled "The New Kid" debuts Nov. 17 during "Sunday Night Football" and runs on national cable through Dec. 18.