Hallmark's original decision to pull the ads "was a victory for a conservative group that petitioned against the commercials," according to a report. Read the whole story
While most brands still approach marketing from a distinctly male-versus-female perspective, younger consumers just don't see it that way. Read the whole story
Gen Z and Millennials rank the overall safety of the vehicle as most important when it comes to their SUVs. Read the whole story
One of the marketing glories of a non-alcohol offshoot of a famous beer is that there's no legal problem giving the stuff away. Read the whole story
An analyst surveys the market for these ingredients, which reportedly provide benefits like relieving anxiety and improving digestion. Read the whole story
Other sponsors include Lumber Liquidators, Rocket Mortgage by Quicken Loans, Wayfair, Cabinets To Go and Delta Faucet. Read the whole story
She provides gift advice to both young and older consumers in 6-second and 30-second spots. Read the whole story
Unsplash images are widely used in email newsletters, and the firm is working with brands like Harley Davidson on digital campaigns. Read the whole story
Shipments reached a record 46 million units, with the largest growth in Asia-Pacific and China. Read the whole story
Delta Faucet Co has developed full-funnel strategy that begins with awareness and relies on retailers in the market to keep Delta "front and center." Read the whole story
Over a third of consumers expect to see return policies in confirmation emails, Narvar reports. Read the whole story