When customers experiment using AR, they are three times more likely to buy the product, according to L'Oreal. Read the whole story
The study notes a decline in the use of alcohol over the lifetime of consumers, which may be result of health concerns. Read the whole story
The campaign launches Saturday on multiple platforms, with a YouTube and Twitter takeover and a broadcast debut during the college football playoffs. Read the whole story
Roar just introduced electrolyte powder sticks to supplement its ready-to-drink line, which "our consumer can take with them wherever they go." Read the whole story
No word yet on a possible date for a market launch of the charging robot. Also, no word on what a charge might cost. Read the whole story
The D2C boot maker is out with a new campaign that reinforces its positioning as the "official shoe of America." Read the whole story
But there are limits, and people demand that their personally identifiable information be protected, Stibo Systems reports. Read the whole story
Ads (digital and OOH) profile San Franciscans whose notable passion, leadership, creativity, courage or intelligence is highlighted. Read the whole story
Email is also used to deliver overheated rhetoric --- and threats, the Committee to Protect Journalists reports. Read the whole story