Christensen pioneered the idea of disruptive innovation: "new, cheaper and seemingly inferior ideas in business and technology have potential to create entirely new markets." Read the whole story
Kobe Bryant was best known as a longtime endorser for Nike, but he was also a spokesperson for other brands including McDonald's and Apple. Read the whole story
The 60-second spot will air in the first quarter and features the 2020 Hyundai Sonata and the automaker's remote smart parking assist. Read the whole story
"The Heist" begins with intrigue at the Porsche Museum and builds into an electrifying car chase. Read the whole story
K-Y lube is inviting women to post selfies of their "resting pleasured face" -- that "that post-sex glow" -- to K-Y's Instagram account. Read the whole story
Organic yogurt marketer Stonyfield was early into the online influencer space, with an in-house effort that dates to 2009. Read the whole story
Study: "Marketers should focus on triggers that motivate people to move from one stage to the next." Read the whole story
As the official AI partner of the Grammys, IBM Watson is serving fans the right insights at the right time during the red carpet. Read the whole story
People aged 50 and older use wearable technology, smartphone technology and smartphones at about the same pace as younger adults. Read the whole story
For more than 10 years, culinary entrepreneur Michael Tierney tweaked and perfected his version of s'mores. Then the hard part came: marketing the product. Read the whole story
The DMA reports that almost half of respondents in a recent study chose email -- but many marketing messages are just not useful. Read the whole story
Most retailers failed to personalize their emails based on shopper behavior. And they sent too many, SmarterHQ reports. Read the whole story